MailerLite Review 2026
MailerLite Review: Pricing, Features, and Free Plan Limits
MailerLite is an email marketing platform offering campaign sending, marketing automation, a landing page builder, and sign-up forms across a single set of plans, including a permanent free tier for smaller lists rather than a time-limited trial.
- BEST FOR
- Solo creators, bloggers, and small businesses wanting bundled features at low cost
- PAID FROM
- Free ($0); paid plans start at $12/month (Comfort)
- FREE PLAN
- Yes — permanent, not a time-limited trial
- KEY LIMIT
- Following MailerLite's 16 June 2026 Free plan update, the Free plan is limited to 250 active subscribers (reduced from 500) and 2,500 monthly emails (reduced fr…
Our quick verdict
✓ Pros
- MailerLite's Free plan has no time limit, covering up to 250 subscribers and 2,500 emails per month for as long as the account stays within those limits.
- MailerLite's entry-level paid plan, Comfort, starts at $12 per month and includes 5,000 monthly emails at its entry 500-subscriber tier, scaling to 10x the ceiling of higher subscriber tiers; unlimited monthly emails require the Power plan at $25 per month.
- Automation, landing pages, and sign-up/pop-up forms are included at every MailerLite plan tier including Free, rather than sold as separate add-ons, with the number of active items capped per tier.
- MailerLite's Help Center states that MailerLite integrates with over 100 apps, and documents named integrations including Zapier, Shopify, WooCommerce, WordPress, and Stripe.
- MailerLite states that its company and services are GDPR-compliant, and that it provides GDPR-friendly tools for handling subscriber data-rights requests such as portability, access, and erasure.
✕ Cons
- Following MailerLite's 16 June 2026 Free plan update, the Free plan is limited to 250 active subscribers (reduced from 500) and 2,500 monthly emails (reduced from 12,000), with 3 automations, 3 forms, 1 landing page, 1 website, and 1 digital product, while the user-seat allowance rose from 1 to 2.
- Multi-trigger automation, unlimited websites and landing pages, and unlimited user seats are reserved for MailerLite's Power plan and above.
- MailerLite does not publish an Enterprise price; the Enterprise plan's cost depends on active subscriber count and add-ons and requires contacting MailerLite directly.
Pricing & plans
Free
$0/month
- Best forTesting the platform, small lists
- Subscriber limit250
- Email limit2,500/month
- Automations3
- Landing pages1
- Forms3
- User seats2
Comfort
$12/month
- Best forGrowing creators and small businesses
- Subscriber limitScales with tier
- Email limit10× your subscriber tier ceiling per month
- Automations50
- Landing pages10 (websites & landing pages combined)
- Forms10
- User seats3
Power
$25/month
- Best forEstablished senders needing no caps
- Subscriber limitScales with tier
- Email limitUnlimited
- AutomationsUnlimited
- Landing pagesUnlimited
- FormsUnlimited
- User seatsUnlimited
Enterprise
Custom
- Best for200,000+ subscriber accounts
- Subscriber limit200,000+
- Email limitCustom sending volume
- AutomationsUnlimited
- Landing pagesUnlimited
- FormsUnlimited
- User seatsUnlimited
Who is this best for?
- Bloggers
- Newsletter creators
- Affiliate marketers
- Coaches
- Freelancers
- Small businesses
- Ecommerce stores
- Agencies managing a small number of client accounts
Who should consider an alternative
- Large teams needing more than 3 user seats on an entry-level plan
- Senders above 200,000 subscribers needing a fully transparent published rate
Core features
MailerLite Free Plan: What's Included?
The Free plan includes up to 250 subscribers and 2,500 emails per month, 2 user seats, 3 active automations, 3 active forms, 1 landing page, and 1 website. The main limitation is the automation and landing page caps — a single funnel with a welcome sequence and one landing page will fit, but a second campaign or funnel likely won't.
MailerLite Automation Features
MailerLite's automation builder supports trigger-based workflows with steps for emails, delays, conditions, and actions. The Power tier adds multi-trigger automations, where a single workflow can respond to more than one trigger type. The Free and Comfort tiers cap the number of active automations (3 and 50 respectively).
MailerLite Landing Page Builder
MailerLite includes a landing page builder with payment integration support, embedded pop-ups, and an AI-assisted mode that generates a starting layout from a stated goal and brand style. The Free plan is limited to 1 landing page; Comfort includes 10 websites & landing pages combined, and Power is unlimited.
MailerLite Signup Forms and Pop-Ups
MailerLite's form builder produces pop-ups (including teaser, promotional, and spin-the-wheel variants), embedded forms, and promotional messaging blocks. The Free plan allows up to 3 active forms/pop-ups combined, Comfort 10, and Power unlimited. MailerLite states separately that its services are GDPR-compliant and that it provides GDPR-friendly tools for subscriber data-rights requests; it does not currently document consent options inside the form builder itself.
MailerLite Templates
MailerLite provides a drag-and-drop email editor with over 70 content blocks (including surveys, countdown timers, image galleries, coupons, and event RSVP blocks) and template categories spanning newsletters, automation series, and landing pages.
⚠ Important limitations
- Following MailerLite's 16 June 2026 Free plan update, the Free plan is limited to 250 active subscribers (reduced from 500) and 2,500 monthly emails (reduced from 12,000), with 3 automations, 3 forms, 1 landing page, 1 website, and 1 digital product, while the user-seat allowance rose from 1 to 2.
- Multi-trigger automation, unlimited websites and landing pages, and unlimited user seats are reserved for MailerLite's Power plan and above.
- MailerLite does not publish an Enterprise price; the Enterprise plan's cost depends on active subscriber count and add-ons and requires contacting MailerLite directly.
How we verified this
Every figure in this article was re-verified on 28 August 2026 against MailerLite's own live pricing page, free-plan page, and Help Center articles, each recorded with its retrieval time and a hash of the page as retrieved. No hands-on testing or deliverability measurement sits behind any statement here.
Frequently Asked Questions
Is MailerLite free, and what does the free plan include?
Yes. MailerLite's free plan allows up to 250 subscribers and 2,500 emails per month, with no time limit on the plan itself.
What is the difference between MailerLite's Free and Comfort plans?
Comfort starts at $12/month and raises the sending allowance to 10x the ceiling of your subscriber tier — 5,000 emails a month at the entry 500-subscriber tier — versus the Free plan's flat 2,500-email cap and $0 price. Unlimited monthly emails start at Power ($25/month).
Does MailerLite include a landing page builder on every plan?
Yes — automation, landing pages, and pop-up/embedded forms are included at every MailerLite plan tier rather than sold as separate add-ons.
Final verdict
MailerLite's pricing and bundled feature set (automation, landing pages, forms, and email design in one plan) make it a straightforward option on paper for budget-conscious solo creators and small businesses, particularly under the 250-subscriber free tier or the $12/month entry paid tier. Note that Comfort's sending allowance is 10x the ceiling of the subscriber tier rather than unlimited; unlimited monthly emails start at Power. Its biggest documented limitation is the tightened Free-tier caps introduced in MailerLite's 16 June 2026 update.
Not covered here: how the editor, automation builder, and landing page builder actually feel to use, and whether MailerLite is genuinely beginner-friendly in practice. Those need hands-on use, which this guide doesn't include.
We don't publish a numeric rating for tools we haven't used in a live account.